Sent c/o of Phillip Kingsley
I've used the Elasticizer before so I was pretty excited to try it again - this product works as a pre-shampoo conditioning treatment, protecting your hair and giving it moisture before shampooing. It's a tiny bit of a pain to use because you have to wet your hair, apply the product and then wait 20 minutes before getting back into the shower to rinse and then shampoo and condition. However - the results are so worth it, your hair feels noticeably softer post shampoo even while wet and generally softer in general once dried. I would definitely recommend this to anyone with dry hair, I notice a difference particularly in my ends (which are bleached) in they are are massively softer after using the Elasticizer as part of my normal hair routine. xx
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